Chris Rudland SEO Ipswich

Using Search Engine Optimisation techniques and Marketing, relevant and targeted to your business is the key to search engine acceptance.

Do you have a low performing website in a competitive market? Don't get talked into on-page basic SEO as a quick fix. The experienced more knowledgeable SEO consultant will always advise you its not that simple and takes time. It will be more effective to focus on authority building and create citation-worthy content.

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Getting listed locally since the recent major Google Update to algorithms dubbed Pigeon now seems possible. I have seen significant changes in my listing moreover; my rankings for particular keywords and phrases have shot up as much as 60 positions. The combination of a with all your Business details entered correctly and possibly the Pigeon update has had a dramatic impact for me.

Conversely, I hear others protesting the Google 7 Pack local cluster has disappeared for their territory, and the SERPs Page has reverted to single line Page listings. It seems clear that the addition of accurate Name, Address and Phone Number (NAP) are having an impact on listings and those not openly displaying their Business details could be penalised and therefore disappear from the Local Listing 7 Pack Cluster.

In my experience the Local Cluster does not show for all business listings, however Web Design and Advertising Agency albeit Digital seem to be showing, and they may even appear as two, five and seven Pack Clusters. Importantly the addition of ignore words such as ‘in’ return a different set of results in Local Searches and include the 7 Pack Cluster. Leave the ‘in’ out of your search, and you may get the results for a location but no map.

Categories differ greatly, but in this example similar to mine “Web Design in Ipswich” gets you the results and the 7 Pack Local Cluster, the admission of the ‘in’ just shows Page Results. In this Article, I will show the historical Google listings I had for a given long tail keyword. The updated ones with new positions and additional map layout. I will be using SEO Powersuite - Enterprise addition describing screen shots of Ranking Positions, visibility and progress reports achieved over a period of approximately a month with some dramatic results.

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Google+ My Business Article 10. Get Listed locally and see the difference in Visibility and Ranking Positions

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Old Results UK only. For the term shown “seo companies in ipswich” from my old results approximately a month ago, display no 7 Pack Local Cluster.

New Results this week UK only. For the term shown “seo companies in ipswich” showing the display of the smaller 5 Pack Local Cluster.

New Results UK only. For the term shown “seo companies in ipswich” showing the detail of the of the 5 Pack Local Cluster and my Listing at position D.

New Results UK only. For the term shown “seo companies ipswich” showing no 5 Pack Local Cluster without word ‘in’ and no Listing for my Business.

New Results UK only. For the term shown “seo in ipswich” showing the detail when searched in Maps and mouse click on my listing in side bar Cards.

New Results UK only. For the term shown “seo companies in ipswich” showing the detail when searched in Maps on my listing in Cards.

New Results UK only. For the term shown “seo companies in ipswich” showing the detail when searched in Maps on my listing in Cards.

In conclusion, the addition of my new Google+ My Business listing which replaces my old Google Places listing has had some dramatic effects. My Rankings for various long tail keywords and in turn the visibility has shot up on average 50 to 60 Positions overall.

The effect means my SEO Tips Guides and Articles page has got page one, rank one on Bing and Yahoo in the same period. Please click on the thumbnails below to see the full-size image evidence of the gains, all picture frames have the detail in the bottom title bar.

Seo Companies in Ipswich Progres Seo Ipswich pSearch Term "SEO in Ipswich" -  Showing a 60 Position Improvement in a Month. Search Term "SEO Tips Guides and Articles" -  Showing a 17% Rise and 89% Visibility. Search Term "SEO in Ipswich" -  Showing a 40 Position Improvement and 40% Visibility in a Month. seo-ipswich-visibility seo-tips-guideSearch Term "SEO Tips Guides and Articles" s-visibility Search Term "SEO Tips Guides and Articles" at Position 1 on Bing, Yahoo and 89% Visibility Search Term "SEO in Ipswich"  Showing a 63 Position Rise since My Business was added and verified. Search Term "SEO companies in Ipswich"  Showing a 60 Position Rise since My Business was added and verified.

Author: Chris Rudland

Date: 1 October  2014

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