Chris Rudland SEO Ipswich

Using Search Engine Optimisation techniques and Marketing, relevant and targeted to your business is the key to search engine acceptance.

Do you have a low performing website in a competitive market? Don't get talked into on-page basic SEO as a quick fix. The experienced more knowledgeable SEO consultant will always advise you its not that simple and takes time. It will be more effective to focus on authority building and create citation-worthy content.

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Having recently cleaned up a fairly large website for a client it never fails to surprise me how easily their structure and naming conventions get out of control. Initially developed as a portal for selling a specialist product which then lead to further expansion and a new brand.

It turns out archives, pages and the use of copy paste/duplicate was being used in the Content Management System (CMS) system which lead to many individual products being duplicated and carrying their original descriptions and Meta Page Titles, Descriptions onto new Pages.

Big mistake but easily done, plan your website out and use a site structure, naming convention that titles and describes your pages properly, see my  Title Tag Best Practices

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Website Structures Article 3. Website monster gets out of control..

It is also a common trait with many of the Wordpress type websites I have audited for clients lately that their old NEWS items and promotions are heavily indexed in Google after being published, contain many useful links to Pages with a High PageRank only to be deleted or hidden. This results in crawl errors and seems to be compounded by the lack of full menu lists. Some hosted packages using Wordpress only allow the client a limited menu to view so they don’t realise they are creating crawl errors and breaking links because they either don’t understand the link building process or the importance of their content.

This then leads to hundreds of 404’s (pages not found in crawl) in Webmaster tools for both Google and Bing. Corrected only by lengthy editing of robots.txt or even replicating the files and fixing all the 404’s.

If you don’t want the files indexed then you can simply re-create html/asp/php files, upload them back to your domain and include ‘<meta name="robots" content="noindex,nofollow">’ in the Meta. But if you have some very good links for any of your pages then you should check in Webmaster Tools under Search Traffic - Links to your site before deleting any of them.

It lists the linking domain coming in and any relevant pages it has links too. If these are big websites worthy of retaining because of the added link juice then you should certainly leave them be.

Another issue I have found recently with SEO Audit software is they seem to only work on active links or live links within your domain, therefore if old pages are renamed, moved deleted then they no longer have an active link. Therefore the Audit software cannot find the files and score your website accurately for number of pages, links, noindex, nofollow, duplicate titles and Meta Descriptions. The only way to accurately see everything is to login the clients domain using FTP and physically count the files, one client recently had 250 pages, they argued they had 50 pages only, all were indexed, many were duplicate titles and descriptions and all still had active links on them.

Good house keeping is the key, don’t rush to delete pages because you think they are no longer needed, check your Analytics under Site Content - All Pages.

Author: Chris Rudland MCSE

Date: 26 June 2014

Worldwide Search Volume for Social Media

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Chris Rudland SEO - A Healthy Tidy Crawl

Website out of control with duplicates and missing info.

Google Webmaster Tools - A Healthy Tidy Crawl.

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Author: Chris Rudland

Date: 26 June 2014